Tourism Flagship Program

VISION

To contribute to the Vision of High Value, Low Volume.

OBJECTIVE

  • Increased contribution of tourism to national economy and rural livelihoods
  • Gross receipts from 10.6 Billion to 31.2 Billion by 2023
  • Revenue from 1.57 Billion to 4.68 Billion by 2023
  • Balanced regional development and seasonal spread of tourism
  • Expected to create over 15,000 additional jobs
  • Enhanced visitor experience of Bhutan as exclusive destination
  • Increase ratio of high spending to low spending from 1:3 to 3:1
  • Tourist / visitor satisfaction level =100% (80%)

STRATEGIES

  • Integrated Central Circuit Development
  • Integrated Eastern Circuit Development
  • Integrated Western Circuit Development
  • Integrated Southern Circuit Development
Program Key Objective Main Results Coverage Component
Tourism Development

Nu 1566 million

Increase contribution of tourism to national economy and rural livelihoods •        Increase tourism Gross Receipts to over Nu. 39,161.2m

•        Increase Direct Revenue contribution to over Nu. 5,484.29 million

•        All 20 Dzongkhags & 4 Thromdes for specific activities Increase contribution of tourism to national economy and rural livelihoods

 

Balanced and regional spread of tourism

 

Enhance visitor experience of Bhutan as an exclusive destination