VISION

To contribute to the Vision of High Value, Low Volume.

OBJECTIVE

• Increased contribution of tourism to national economy and rural livelihoods
• Gross receipts from 10.6 Billion to 31.2 Billion by 2023
• Revenue from 1.57 Billion to 4.68 Billion by 2023
• Balanced regional development and seasonal spread of tourism
• Expected to create over 15,000 additional jobs
• Enhanced visitor experience of Bhutan as exclusive destination
• Increase ratio of high spending to low spending from 1:3 to 3:1
• Tourist / visitor satisfaction level =100% (80%)

STRATEGIES

• Integrated Central Circuit Development
• Integrated Eastern Circuit Development
• Integrated Western Circuit Development
• Integrated Southern Circuit Development