Tourism Flagship Program
VISION
To contribute to the Vision of High Value, Low Volume.
OBJECTIVE
- Increased contribution of tourism to national economy and rural livelihoods
- Gross receipts from 10.6 Billion to 31.2 Billion by 2023
- Revenue from 1.57 Billion to 4.68 Billion by 2023
- Balanced regional development and seasonal spread of tourism
- Expected to create over 15,000 additional jobs
- Enhanced visitor experience of Bhutan as exclusive destination
- Increase ratio of high spending to low spending from 1:3 to 3:1
- Tourist / visitor satisfaction level =100% (80%)
STRATEGIES
- Integrated Central Circuit Development
- Integrated Eastern Circuit Development
- Integrated Western Circuit Development
- Integrated Southern Circuit Development
Program | Key Objective | Main Results | Coverage | Component |
Tourism Development
Nu 1566 million |
Increase contribution of tourism to national economy and rural livelihoods | • Increase tourism Gross Receipts to over Nu. 39,161.2m
• Increase Direct Revenue contribution to over Nu. 5,484.29 million |
• All 20 Dzongkhags & 4 Thromdes for specific activities | Increase contribution of tourism to national economy and rural livelihoods
Balanced and regional spread of tourism
Enhance visitor experience of Bhutan as an exclusive destination |